Fur - the natural,
responsible choice
Through communication with the media, designers, fashion colleges, politicians, officials and the general public, the British Fur Trade Association (BFTA) seeks to provide a positive, factual image of the fur sector. Read more>
The Fur Trail
Follow the Fur Trail around the world and learn how fur is produced and marketed. Young designers are finding inspiration in fur and as new markets develop, fur is reaching out to a growing world demand.
Origin Assured
The BFTA promotes high standards and champions fur fashion. With this in mind BFTA has recently introduced a new consumer assurance initiative - Origin Assured (OA™).
